What’s it like to learn with AWC?

I wanted to expand my copywriting skills, and make my copywriting as relevant as possible for the online world.

Bernadette's manner is conversational and easy to follow, the content she provides is relevant, and all of her advice is practical and useful.

The assignments were really good test drives for applying the principles and processes covered in each module.

I'm even more conscious of keywords and using the most relevant ones in my writing, and it's also given me a lot of food for thought about how I should present the services that I offer.

The AWC offers really well-designed, well-taught writing courses brimming with practical advice.

Bernadette is engaging and very experienced with a wealth of knowledge to offer and share.

I enjoyed reading everyone's weekly assignments - a great way to learn even more.

This course has shown me that I can actually make a successful business out of copywriting.

If you want to learn how to write great copy then enrol.

The tutor was very friendly and knowledgeable. I enjoyed learning from her.

The course has given me a clear direction on where to go with my copywriting career, what to focus on, and how to structure my writing. The blog formulas were so helpful.

If you want to further your career then this is the place for you. Study in the comfort of your own home, and feel more confident about your skills when you're finished.

Bernadette has a wonderful voice and her style is authoritative without being condescending. Her sense of humour is refreshing and it felt like we were colleagues discussing SEO. There's always something to learn and this SEO Copywriting course will blow your mind.

I now know what NOT to do and what TO do, for SERPs to reach page 1 status in Google.

Bernadette is a gem of a find and I am glad she polished my idea of SEO.

The course is affordable and tutors are very real.

I knew I needed to complete this course to get a better understanding of SEO Copywriting and how it all fits into the line of work I'm currently doing.

Bernadette, you are amazing! The way you present your course is a huge credit to you. Your attention to detail made it so easy to understand and take on your feedback.

I enjoyed everything! From the audio, outline and feedback. Especially bonus module 6 with the quoting guides to potential customers.

You need to do this course! It's so beneficial if you'd like to understand how to write SEO Copy.

Bernadette is fantastic as always - she has a wealth of knowledge and is brilliant at her craft. Her feedback is extremely helpful.

I feel like I am more skilled as a writer. SEO doesn't have to be hard... it can be pretty fun! Once you wrap your head around it!

Do it! Do not hesitate. You will learn so much about yourself as well as new skills. The tutors are brilliant, and you will become addicted to learning more and more :)

Bernadette obviously knows her material and structured the course well. I enjoyed learning how the component parts come together and how they add value.

I'll certainly be more mindful of keywords and keyword research when writing.

If you want to understand how SEO works and be able to add value with your copywriting, then this course will give you enough understanding to let you stand out from the crowd when dealing with clients.

I really enjoyed this course! I tried a few YouTube tutorials here and there but this translated the tech terms SO well. Instead of overwhelmed, I really absorbed it and am keen to learn more.

The presenter is great! Quirky and professional and friendly.

I enjoyed the diversity in length and delivery. The instructor. The lack of pressure but also the interactivity with having to submit a weekly assignment - this helped me really absorb and integrate the lesson.

I feel that this course adds a clarity and professionalism to my work as a freelance copywriter. I feel clear on what services I'll be offering, what I will charge, my limitations and my worth.

I had never encountered the term 'SEO' before I tried to build my own website. As a graduate of the Copywriting Essentials course, I enrolled in SEO Copywriting to learn about a type of writing completely new to me.

Being entirely unfamiliar with SEO, I was amazed at how much I was able to learn and apply to my website project immediately. And it works! I also learned a great deal from the other writers in my cohort and their assignments.

SEO Copywriting was my third course with Bernadette, and I have learned and grown tremendously as a writer and small business owner in each of her courses. I regularly reference my course materials and audio lessons. Bernadette's feedback is sincere and constructive, and always reflects on skill development in the context of wider business practices. Her courses have been transformational for me.

I loved the audio lessons! They're so good! Repeat! The assignments, feedback, and learning from other students was also fantastic.

SEO Copywriting has given me another set of skills and layer to consider in all of my content writing. It has also been a huge help to my two website projects for my own businesses.

You will never find better value for money, time, and effort than the courses at AWC. The instructors and feedback are superb, and the content is always practical and immediately useful in my projects. So worthwhile!

Thanks so much, Bernadette and AWC!

Absolutely loved Bernadette's online videos and feedback. Could listen to her all day. Loved her humour too. The content of each module was fascinating and the assessments were not demanding but challenging nonetheless.

I enjoyed being back in the learning zone. Learning something so completely new via such informative and interesting modules and now being able to practically apply it in my own business. I've completely changed my business website and I will also now start exploring a career in copywriting in general with SEO already under my belt.

Take a look at the courses. I think I've done 5 or 6 now and they've been self-paced, 6 weeks online and 6 months with tutor. There is something for everyone.

Having previously completed Copywriting Essentials I felt this was an important next step to building my business.

I found Bernadette to be very generous with her time and feedback. It's clear she is an expert and keeps up to date to ensure the material is relevant. I enjoy learning from Bernadette as she takes the time to explain concepts in a simple and easy way that everyone can understand!

The most enjoyable and valuable part of the course is the feedback on our assignments. This was the most important reason I selected AWC as I felt feedback was critical to my success as a copywriter.

If you want a local Australian perspective of modern copywriting with a supportive team and mentors, AWC should be at the top of the list. The learning is self-paced with a mix of video, presentations, handouts and audio to cater for all. It's been a great learning experience!

Bernadette was phenomenal. I loved her style of teaching. She is so easy to learn from and a wealth of knowledge. A great, straightforward style of teaching.

I thought the audio feedback each week on our submitted work was invaluable. A great bonus to the course.

It has definitely reignited my love for writing again, which has been on hold for quite a while.

I would highly recommend AWC to writers of all levels of experience. Bernadette is an exceptional teacher with a wealth of experience and knowledge that is invaluable in the industry. The information provided is insightful and the 12-month access to the course files is an added bonus to be able to circle back on needed segments. I love this course and am looking forward to my next AWC course. I am figuring out which one to do next!

Bernadette was very knowledgeable and her feedback on the assignments was very encouraging and helpful.

I enjoyed how easy it was to follow.

It helped build my confidence as I was already familiar with many of the principles but it helped confirm that I'm on the right track.

Bernadette is a wonderful presenter/tutor and provides great resources and explanations along the way. Feedback is also helpful. I came to understand that SEO is a real 'writing science' - and the tools taught really help the student to better understand this writing style/science.

I enjoyed:
1. The quality of the material and resources provided in the course.
2. Bernadette's extensive knowledge and understanding of the SEO arena.
3. The pace of the course - 5 weeks is an ideal amount of time to work through and grasp the information and then to provide time to respond to the information being taught via the assignments set by Bernadette/online presenter.

Bernadette's very useful handouts and assignment templates helped me to make better sense of the concepts being taught. More specifically, Bernadette's examples clearly demonstrated to the student what was required and how to go about getting to that assignment end point.

AWC delivers fun, interesting and engaging writing courses that are suited to any writer no matter where they may be on their writing journey: beginner or advanced.

Keep up the great content and courses, AWC!

Absolutely loved the course! Bernadette is by far the best online tutor I've ever come across. Extremely knowledgeable, professional, and genuinely cares about helping her students to take the necessary first steps to become freelance copywriters.

I always had trouble getting to the point and often wrote long-winded sentences. Thanks to this course, I've been able to start articles or any written pieces with short, succinct, fun, appropriate 'hooks'.

JUST DO IT! And you'll thank me for it!

I know SEO is really important but never really understood what it was or how to integrate it in my writing. I wanted to learn how to.

The tutor was fantastic. Super informative, clear and engaging. As mentioned, I knew nothing about SEO, so I really appreciate the time she took to explain everything from scratch.

Being able to see how other people approached the assignments was really encouraging. The feedback was always really constructive and I always felt included and quite empowered!

It's provided me with practical tools I can use in my everyday work. I have a newfound appreciation of SEO and am interested in continuing to utilise the skills I learnt.

I love that the AWC was able to take a really complex and sophisticated subject and make it easy to understand in a flexible format. The content was not only interesting, but super practical and I've taken away some really useful skills I can integrate in my career moving forward. Enrolling with a mixture of people also kept me engaged, and I always felt empowered to participate in assignments.

Thank you!

Loved the specific tools, websites, etc to show exactly how to do keyword research, find source code, etc. Also loved the extensive coverage of my nemesis - writing a good title. Being given title formulas has relieved a lot of the anxiety I had around writing them. Felt I got good value in terms of content.

Bernadette has a very warm, open and personable teaching style.

I found the assignments really useful, as I used my real-life clients as examples, so got feedback on work that I can actually pursue with them.

The online format is very accessible, the course is well-paced and the assignments just enough to make you think, but not so onerous they become a burden. For the courses I've undertaken, the presenter has been extremely knowledgeable and generous with that knowledge.

I really loved this course. Felt like excellent value.

Bernadette is a great tutor, with extensive knowledge and business nous. This is the third Copywriting course I've taken with Bernadette and AWC, and I have found them both challenging and exciting.

I enjoyed learning so much about how Google works and how much we are/can be manipulated by it! (But on the other hand, also learning how to work with Google to serve potential clients and the community.) Fascinating stuff!

Understanding SEO and how it can enhance my services /skills is an absolute no-brainer in adding to my income and value as a content writer.

AWC offers great courses, with valuable content, skilled tutors and practically-focused programs that can make an immediate difference to your skills and confidence.

I've had my own copywriting business for just over 2 years and wanted to get a better understanding of the SEO elements.

Bernadette is a fantastic tutor and provides amazing feedback. I now have a much better understanding of SEO that I can now offer to my clients.

Great course, great value for money, fantastic tutor.

As always, Bernadette's wisdom has been a great source of education. This course has pushed me in the right direction to truly become a freelance copywriter straight out of the gate.