Podcast: So You Want to be a Copywriter

Charlotte Isaac is a systems expert. Wait! Come back. She is actually very interesting. She works with copywriters to help them automate the hard bits, the unpleasant bits, the daunting bits – the bits that stop us from succeeding. Things like: Sending invoices Following up leads Closing off jobs Telling

Email is one of the most important channels for generating new leads. While some say email is ‘dead’, nothing could be further from the truth. Just ask Liz Green. Liz is an email copywriting expert and is flat-chat with work and booked out weeks in advance. There are secrets to

Are you are one of those copywriters who need a website, have been putting it off because it’s just too hard, and you know you are losing business to those who do have one? In this episode you’ll learn exactly what you need to create your website and how to

Are you tired of seeing other copywriters earn more than you? There’s a strategy to alleviate this age-old problem, and it’s super-easy to apply. Paul McCarthy is the founder of the Marketing Club and one of Australia’s most successful marketing coaches. He’s the best-selling author of the book 8 Steps

Landing pages are a powerful way to generate more leads and conversions. But what’s the best way to set them up? Email marketing expert Kelsey Johnson explains in today’s episode. Kelsey Johnson is a Product Marketing Manager at AWeber, one of the world’s leading email automation platforms. She specialises in

Blogs are one of the fastest ways to increase your thought leadership, get your website on page one of google and convert casual web visitors into paying clients. Can a little blog do all that? Yes it can. But how do blogs work? Why are they so powerful? Why does

Discover the secrets of making your email campaigns work. Is email dead? Not by a long shot according to Shaun Ernst, the founder of one of Australia’s most successful email marketing companies. He should know. His clients include JB Hi-Fi, General Pants, Swisse Vitamins and many more.   In today’s episode

To niche or not to niche? That is the question for many copywriters starting out. Ryan Wallman was a medical doctor who discovered that he preferred writing copy instead of writing scripts. Discover how he made the transition to becoming a healthcare copywriter, and how to decide if niching is

Often it’s the people with the least confidence who have the most talent. Imagine how powerful you’d be if you could combine your inherent ability with the confidence to talk about it. You’d be unstoppable. When Oprah Winfrey came to Australia, she could have picked anyone to handle her PR.

Even if you have zero knowledge about copywriting, you can reinvent yourself and land the job of your dreams. Discover how Louis Lucente did just that by doing a copywriting course at the Australian Writers’ Centre. One year on, he’s working with some of Australia’s biggest brands. Louis Lucente is

Copywriting careers start anywhere – even on Nepalese hiking trips! Gabi Pasztor shares her story of transitioning from a career in teaching to become a full time freelance copywriter. Gabi Pasztor loved her job as a teacher but when a tour guide on a Nepalese hiking trip asked her to

Discover how copywriting can help you turn your passion into profit. Donna Webeck’s dream was to earn money by writing about real estate but with no experience in the sector, no background in writing, no contacts in the real estate industry, that dream seemed just that. Until she took the

A once-in-a-lifetime job opportunity that turned toxic was the catalyst for leading journalist Kate Halfpenny to turn her hand to content writing. And what a journey she’s been on ever since. She shares the highs and lows and lessons learnt here. Bad mothers. Boogie boarding. Bad jobs that make us

Instagram is a powerful tool to add to your self-promotion strategy, and in this episode you’ll learn exactly how to use Instagram to be your authentic self and find new clients. Emily Osmond is an Instagram expert. She is the founder of the Modern Marketing Collective program and is skilled

If you’re interested in learning how to set up, structure and launch your brand spanking new copywriting business, this is the episode for you. I have trained over 9000 people in the art of copywriting and I know that the one thing that trips most people up when starting out,

Wouldn’t it be great if you could get one copywriting client and turn that one job into an ongoing series of jobs without any extra effort? If you’re interested in learning how to secure monthly retainers so that you don’t have to constantly seek new work, this is the podcast

In this episode, Bernadette chats to Matthew Farmer. He is the Content Team Manager at StudioHawk SEO agency. His firm was named as ‘Best Global SEO Agency’ in 2021 and count blue chip companies like Envato, Officeworks, Amart, Petstock and New Balance as their clients. Matthew manages a team of

Glenn Peters started out as a music journalist, turned to copywriting in his mid-thirties and has never looked back. He is now one of Australia’s busiest copywriters and is consistently rated by the top creative directors as their copywriter of choice. He’s worked with Jeep, Crikey, ANZ, Telstra, Coles and

Presenting copywriting work to a client strikes fear into the hearts of even the most confident copywriters. Why? Because we’re afraid of the response we’re going to get back. Will they like it? What if they don’t? Will I get paid? Will I ever work again? The temptation is to

You can’t get a job without work experience – but you can’t get work experience without a job. This age-old chicken-or-the-egg scenario stops talented copywriters from getting started. But there is a way around it.  In this podcast Bernadette talks to us about: finding your first client creating the marketing